Still Open America

Standard at Roswell

Formerly: Roswell Tap · Diesel Pizza & Pub

Roswell, Georgia  ·  Founded 2017

A downtown Roswell pizza-and-pub venue opened in 2017 in a former automotive-service site just off Canton Street.

Standard at Roswell opened in 2017 at 994 Alpharetta Street, near the intersection of Alpharetta and Norcross streets. The venue occupies a property associated with Roswell automotive service from at least 1948 and a later sequence of restaurant and bar businesses, including Freeland’s Pizza and Pub, Roswell Tap, and Diesel Pizza & Pub.

View the exterior (Google Street View)
The Record

Timeline

  1. 1948

    A Visit Roswell historical post says the property at 994 Alpharetta Street began serving Roswell's automotive needs in 1948, including a period as Taylor’s Auto Service. This is a reported use-history date, not a verified construction date.

    Source: Visit Roswell historical post, "Fun Fact Friday"

  2. 2007

    Freeland’s Pizza and Pub, a predecessor business at the site, burned down.

    Source: Appen Media, "Roswell Tap opens in historic site"; Patch, "The Roswell Tap Opens as Roswell's New Watering Hole"

  3. 2011

    Roswell Tap opened in the rebuilt former Freeland’s Pizza and Pub location. Local reporting said the rebuild retained original elements where possible.

    Source: Appen Media, "Roswell Tap opens in historic site"; Patch, "The Roswell Tap Opens as Roswell's New Watering Hole"

  4. 2017

    Standard at Roswell opened at 994 Alpharetta Street under owners Dallas Bond and Jason Chaifetz. The business followed Diesel Pizza & Pub at the site.

    Source: Atlanta Journal-Constitution, "Standard at Alpharetta taking over Carson Kitchen space"

  5. 2026

    Standard at Roswell continues operating at 994 Alpharetta Street under the Standard Restaurant Group brand.

    Source: Standard Restaurant Group, "Roswell"; Explore Georgia, "Standard at Roswell"

The House Standard

The Truth-O-Meter

Every claim gets rated. A business's own website can never earn "documented."

Standard at Roswell opened in 2017 under Dallas Bond and Jason Chaifetz.
InventedUnverifiablePlausibleDocumented
Documented

The Atlanta Journal-Constitution identifies Bond and Chaifetz as the owners who opened Standard at Roswell in 2017.

  • Atlanta Journal-Constitution, "Standard at Alpharetta taking over Carson Kitchen space"
The Standard is in a former Standard service station.
InventedUnverifiablePlausibleDocumented
Plausible

Visit Roswell describes the venue as located in an old Standard station, and a Visit Roswell historical post says the property served automotive needs beginning in 1948. A property record or historic survey is needed to identify the original station operator and construction date conclusively.

  • Visit Roswell, "Standard At Roswell"
  • Visit Roswell historical post, "Fun Fact Friday"
The building at 994 Alpharetta Street was constructed in 1950.
InventedUnverifiablePlausibleDocumented
Unverifiable

No building permit, tax assessment, historic survey, or parcel record was reviewed to establish a 1950 construction date. The available 1948 information concerns automotive use, not verified construction.

  • Visit Roswell historical post, "Fun Fact Friday"
Standard at Roswell operates at a site previously occupied by Roswell Tap.
InventedUnverifiablePlausibleDocumented
Documented

Roswell Tap opened at the rebuilt former Freeland’s Pizza and Pub site in 2011, and the current Standard operates at the same 994 Alpharetta Street address. The full uninterrupted transition chronology through Diesel Pizza & Pub needs further documentation, but the shared site lineage is supported.

  • Appen Media, "Roswell Tap opens in historic site"
  • Patch, "The Roswell Tap Opens as Roswell's New Watering Hole"
  • Standard Restaurant Group, "Roswell"
Highest-Value Content

Corrections

Commonly Stated

Standard at Roswell is at 1090 Canton Street.

The Record

Standard at Roswell is at 994 Alpharetta Street, Roswell, Georgia 30075, just off Canton Street.

Source: Standard Restaurant Group, "Roswell"; Explore Georgia, "Standard at Roswell"

Commonly Stated

Standard at Roswell was established in 2012.

The Record

The current Standard at Roswell brand opened in 2017. Earlier businesses at the site included Roswell Tap and Diesel Pizza & Pub.

Source: Atlanta Journal-Constitution, "Standard at Alpharetta taking over Carson Kitchen space"; Appen Media, "Roswell Tap opens in historic site"

Commonly Stated

The current building was built in 1950.

The Record

No reviewed site-specific record establishes a 1950 construction date. A local tourism history post says the property served automotive needs beginning in 1948, but that is not a verified construction date.

Source: Visit Roswell historical post, "Fun Fact Friday"

Commonly Stated

Roswell Tap was the sole predecessor to Standard at Roswell.

The Record

The site had a longer sequence: Freeland’s Pizza and Pub preceded Roswell Tap, and Diesel Pizza & Pub preceded Standard at Roswell.

Source: Appen Media, "Roswell Tap opens in historic site"; Patch, "The Roswell Tap Opens as Roswell's New Watering Hole"; Atlanta Journal-Constitution, "Standard at Alpharetta taking over Carson Kitchen space"

The House Angle

Why It Survives

The Standard operates from a prominent downtown Roswell location just off Canton Street, combining food, drinks, takeout, and group gatherings. Its present success follows a site-specific hospitality lineage that survived a 2007 fire, a rebuild, and multiple restaurant transitions.

Frequently Asked

Questions & Answers

Where is Standard at Roswell?

Standard at Roswell is at 994 Alpharetta Street in downtown Roswell, near the intersection of Alpharetta and Norcross streets and just off Canton Street.

When did Standard at Roswell open?

Standard at Roswell opened in 2017 under owners Dallas Bond and Jason Chaifetz.

What was at the Standard at Roswell site before the current restaurant?

The site previously housed Freeland’s Pizza and Pub, which burned in 2007, then Roswell Tap, which opened after the rebuild in 2011. Standard at Roswell followed Diesel Pizza & Pub at the same address.

Was Standard at Roswell once a gas station?

Visit Roswell describes the venue as located in an old Standard station, and local tourism history says the property served automotive needs beginning in 1948. The exact original station operator and construction date remain unverified.

Who owns Standard at Roswell?

The Atlanta Journal-Constitution identified Dallas Bond and Jason Chaifetz as the owners who opened Standard at Roswell in 2017. The current business operates under the Standard Restaurant Group brand.

Visit

Practical Information

Address

994 Alpharetta St, Roswell, GA 30075

Phone

(770) 626-7036

Visit Note

Standard at Roswell is just off Canton Street at Alpharetta and Norcross streets. The official site lists Tuesday–Sunday hours beginning at 11 a.m. Public phone listings conflict: the official site lists `(770) 626-7036`, while tourism and social listings show `(770) 729-8443`; verify contact details, service hours, reservations, and parking directly before visiting.